THATFAKEAGENCY
Cost Analysis
January 15, 2025
10 min read
ThatFakeAgency Team

Marketing Agency Too Expensive? Here's How to Get Professional Results for 70% Less

Traditional marketing agencies charge $10K-50K/month with hidden fees and endless timelines. Here's how growing businesses get the same quality work for 70% less with fixed pricing and faster delivery.

The Agency Cost Reality

  • • Average agency retainer: $15,000-50,000/month
  • • Hidden fees add 20-40% to quoted prices
  • • 6-month minimum contracts lock you in
  • • You don't own the work they create
  • • 3-6 month timelines for basic projects

Why Agencies Are So Expensive

Marketing agencies aren't expensive because they're better—they're expensive because of their overhead structure:

Where Your Agency Money Goes:

Account Managers
People who don't do the work, just manage it
25%
Office Overhead
Rent, utilities, fancy downtown offices
20%
Senior Partner Salaries
Multiple layers of management
30%
Actual Creative Work
The people who actually create your content
25%

The Hidden Costs Agencies Don't Tell You About

Scope Creep Fees

High Impact

Every revision, change, or "small addition" costs extra

$500-2,000 per revision round

Rush Fees

High Impact

Need something faster than their timeline? Pay extra

50-100% markup for "rush" work

Asset Licensing

Medium Impact

You don't own the work—you're just licensing it

$200-500/month ongoing fees

Minimum Commitments

High Impact

Must spend minimum amount even if you need less

$10K minimum even for $2K worth of work

Contract Termination

High Impact

Breaking contract early costs 2-3 months fees

$30K-90K termination fee

Meeting Overhead

Medium Impact

Billable hours for meetings, calls, emails

$200-500/hour for "strategy" calls

Real Cost Comparison: Agency vs Alternative

Service
Traditional Agency
Freelancer
Fixed-Price Alternative
Website Design
$15,000-30,000
$5,000-12,000
$3,995-7,995
Brand Identity
$8,000-20,000
$2,000-8,000
$1,995-3,995
Monthly Content
$8,000-15,000
$3,000-8,000
$3,995-7,995
Social Media
$5,000-12,000
$2,000-5,000
$1,995-3,995

Potential Annual Savings

50-70%

less than traditional agency retainers

What You Actually Get vs What You Pay For

Timeline

Traditional Agency
3-6 months for basic projects
Fixed-Price Alternative
24-48 hours for most requests

Revisions

Traditional Agency
2-3 rounds included, then $500+ per round
Fixed-Price Alternative
Unlimited revisions until perfect

Ownership

Traditional Agency
You license the work, ongoing fees
Fixed-Price Alternative
You own everything, no ongoing fees

Communication

Traditional Agency
Account manager → creative team
Fixed-Price Alternative
Direct access to person doing the work

Flexibility

Traditional Agency
6-12 month contracts, hard to change
Fixed-Price Alternative
Pause or cancel anytime

How to Choose a Cost-Effective Alternative

Not all alternatives are created equal. Here's what to look for:

1. Is pricing truly fixed?

  • No hidden fees?
  • No scope creep charges?
  • What's included vs extra?
  • Can you pause anytime?

2. Do you own the work?

  • Full IP ownership?
  • Source files included?
  • No ongoing licensing fees?
  • Can you take it elsewhere?

3. What's the quality like?

  • Can you see their portfolio?
  • Do they have case studies?
  • What do clients say?
  • Is it professional quality?

4. How fast do they work?

  • What's their typical timeline?
  • Can they handle rush work?
  • Do they meet deadlines?
  • What if they're late?

Red Flags: When "Cheap" Isn't Worth It

🚩 No Portfolio
Can't verify quality before paying
🚩 Vague Pricing
Hidden fees will surprise you
🚩 No Ownership
You're just renting the work
🚩 Long Timelines
Slow delivery defeats the purpose
🚩 No Support
You're on your own after delivery
🚩 Poor Communication
Frustration and delays

Bottom Line: You Don't Have to Pay Agency Prices

The Math is Simple:

✓ You can get:
  • Same quality work
  • Faster delivery (days vs months)
  • Full ownership of everything
  • Unlimited revisions
  • Direct communication
✓ For 70% less cost
  • No agency overhead
  • No account manager fees
  • No office rent markup
  • No hidden charges
  • No long-term contracts

Ready to Stop Overpaying for Marketing?

Get professional marketing work for 70% less than agencies. Fixed pricing, fast delivery, full ownership—no surprises.