THATFAKEAGENCY
Startup Guide
January 15, 2025
11 min read
ThatFakeAgency Team

Agency Alternative for Startups: Get Professional Marketing Without the $50K Monthly Bill

Traditional marketing agencies charge $15K-50K/month with long contracts and hidden fees. Here's how startups get the same quality work for 70% less with fixed pricing, faster delivery, and full ownership.

The Startup Agency Problem

  • • Average agency retainer: $15,000-50,000/month
  • • 6-12 month minimum contracts
  • • 3-6 month timelines for basic projects
  • • You don't own the work they create
  • • Account managers who don't do the actual work

Why Agencies Are Wrong for Startups

Marketing agencies were built for Fortune 500 companies with massive budgets and long timelines. They're not designed for startups that need to move fast, iterate quickly, and conserve cash.

Too Expensive

High Impact

Startups can't afford $15K-50K/month retainers

Too Slow

High Impact

3-6 month timelines kill startup momentum

Wrong Structure

Medium Impact

Account managers add overhead without value

No Ownership

High Impact

You're just licensing work, not owning it

Long Contracts

High Impact

6-12 month commitments are risky for startups

Scope Creep

Medium Impact

Every change costs extra, budgets explode

The Startup-Friendly Alternative

Instead of traditional agencies, successful startups use fixed-price marketing services that offer:

Fixed Monthly Pricing

No surprise bills, no scope creep charges. You know exactly what you're paying.

Budget predictability

Fast Delivery

24-48 hour turnaround instead of weeks or months.

Move at startup speed

Full Ownership

You own all code, designs, and assets. No ongoing licensing fees.

Complete control

Direct Access

Work directly with the person doing the work, not account managers.

Better communication

Pause Anytime

No long-term contracts. Pause when cash is tight, resume when you raise.

Flexibility

Unlimited Revisions

Keep iterating until perfect. No revision limits or extra charges.

Quality assurance

Cost Comparison: Agency vs Alternative

Service
Traditional Agency
Freelancer
Startup Alternative
Website Design
$15,000-30,000
$5,000-12,000
$3,995-7,995
Brand Identity
$8,000-20,000
$2,000-8,000
$1,995-3,995
Monthly Content
$8,000-15,000
$3,000-8,000
$3,995-7,995
Social Media
$5,000-12,000
$2,000-5,000
$1,995-3,995

Potential Annual Savings

60-80%

less than traditional agency retainers

What Startups Actually Need

Startup Priorities:

  • Fast iteration and testing
  • Budget predictability
  • Ownership of assets
  • Direct communication
  • Flexibility to scale up/down
  • Quality without overhead

Agency Problems:

  • Slow, bureaucratic processes
  • Unpredictable costs
  • Licensed, not owned assets
  • Account manager barriers
  • Rigid contracts
  • High overhead costs

How to Choose the Right Alternative

Not all alternatives are created equal. Here's what to look for:

1. Is pricing truly fixed?

  • No hidden fees?
  • No scope creep charges?
  • What's included vs extra?
  • Can you pause anytime?

2. How fast do they work?

  • What's their typical timeline?
  • Can they handle rush work?
  • Do they meet deadlines?
  • What if they're late?

3. Do you own everything?

  • Full IP ownership?
  • Source files included?
  • No ongoing licensing fees?
  • Can you take it elsewhere?

4. What's the quality like?

  • Can you see their portfolio?
  • Do they have case studies?
  • What do clients say?
  • Is it professional quality?

Red Flags: When "Cheap" Isn't Worth It

🚩 No Portfolio
Can't verify quality before paying
🚩 Vague Pricing
Hidden fees will surprise you
🚩 No Ownership
You're just renting the work
🚩 Long Timelines
Slow delivery defeats the purpose
🚩 No Support
You're on your own after delivery
🚩 Poor Communication
Frustration and delays

Bottom Line: You Don't Need an Agency

The Math is Simple:

✓ You can get:
  • Same quality work
  • Faster delivery (days vs months)
  • Full ownership of everything
  • Unlimited revisions
  • Direct communication
✓ For 60-80% less cost
  • No agency overhead
  • No account manager fees
  • No office rent markup
  • No hidden charges
  • No long-term contracts

Ready to Skip the Agency Overhead?

Get professional marketing work for 60-80% less than agencies. Fixed pricing, fast delivery, full ownership—built for startups.